Beth Avey Works to Help Region Realize One Dream

Exciting news for the team as one of our teammates has been named the executive director of the Regional Leadership Coalition.

The Regional Leadership Coalition (RLC) is expanding its reach and working with a renewed focus – to realize One Dream for the region.  That dream is to become an idea capital of the world where imaginations and individuals thrive.

To help realize and sustain the One Dream, the RLC has named Beth Avey, owner and president of Elizabethtown based Heartland Communications Consultants, Inc. (HCC), as its new Executive Director.  Avey a Hardin County resident and former Fort Knox Army Officer., also works on the One Knox and Wired65 regional initiatives.  Avey will continue in her role with HCC.

“This is such a privilege,” said Avey.  “I have been so fortunate to work with hundreds of remarkable people throughout our region.  I have no doubt that working together we can accomplish anything we set our sights on.”

Avey will report to a board comprised of regional leaders from business and industry and work with the RLC’s two managing partners, Greater Louisville Inc and One Southern Indiana.

“Regional thinking is consistent with Beth’s experience with Wired65 and One Knox,” said RLC Board Chairman and President of Norton Hospital, Kevin Wardell, emphasizing that the RLC’s role is to build connections, enhance regional efforts and advocate for work that helps our region prosper. “Beth has excellent working relationships in the bi-state region with chambers, government officials, workforce boards, educators, employers, civic organizations and more.”

Since its inception in the late 90s, the RLC has advocated for bi-state revenue tax sharing, improved education/workforce development and greater transportation infrastructure, most notably the bridges project.   “That work will definitely continue,” said Avey “What’s different is that we are expanding our footprint and thanks to the regional visioning effort, we now know what we aspire to be.”

“We want people to think and most importantly act regionally — work across borders to do what’s right for our regional economy,” said Wendell Lawrence, Executive Director of the Lincoln Trail Area Development District, and RLC board member.  “Leveraging, connecting and, if need be, incubating great ideas across our region is how we will do it.”

The RLC is in discussions with a third potential managing partner and is looking to grow its membership.  “We hope to be announcing our new managing partner in the near future, and will also soon open general membership to chambers of commerce, economic development agencies and other community based organizations throughout our region,” said Avey.

The RLC has also entered into a strategic partnership with, a regional web site developed by Wired65.    “ will help us build virtual connections,” added Avey.  “Kix provides a great tool to celebrate and showcase what makes our region great.”